Many companies dished out major money to have their official 2012 London Olympic sponsorships this year. NBCNews.com reports that among these Olympic backers are Visa, McDonalds, and Adidas- which reportedly paid $155 million dollars for their official sponsorships. Spending this much money, however, did not put them at the top of the marketing game during these Olympic games. This honor goes [...]
Nike’s Clever Neon-Yellow Volt Campaign: Ambush Marketing During Olympics is a post from: The Inquisitr